Introduction

Whether you’re building a brand, a business, or just trying to live with more intention, having a clear mission and vision statement is like setting your internal GPS. It’s not just about sounding polished or ticking a box. It’s about clarity. Direction. Alignment.

Without it, it’s easy to end up overwhelmed, distracted, or chasing things that were never meant for you.

And while mission and vision statement examples can help, the best ones sound like you. Not like a Fortune 500 company.

Here’s why these statements matter and how to actually write your own, whether you’re an entrepreneur, consultant, content creator, coach, or just navigating your next chapter.

What’s the Difference Between a Mission and Vision Statement?

Your mission statement (what you do now) is your anchor and is written in the present tense. It answers:

• What do I do?

• Who do I do it for?

• Why does it matter?

Your vision statement (where you’re going) is your dream. It paints a picture of where you’re headed, the impact you want to create, and it’s written in the future tense or in an aspirational way in the present. Ask yourself:

• What future am I working toward?

• What change do I want to see?

• What legacy do I want to leave?

Why Are Mission and Vision Statements Important?

If you’re building a brand or just building a life that feels more aligned to you, your mission and vision will guide your content, business decisions, offers, and even the way you show up.

They’re especially helpful if you’re:

• Starting a business or side hustle

• Building a personal brand

• Freelancing or consulting

• Creating content with a deeper purpose

How to Write a Mission and Vision Statement That Feels Like You

Skip the buzzwords, speak like a human - like you.

Simple mission statement template:

“I help [audience] [what you do] so they can [impact or result].”

Example of my mission statement:

“To help governments, organisations, and communities improve waste management by combining technical expertise with strategic communications, turning complex data into messages that inspire action and sustainable change.”

Example of my vision statement:

Ask yourself those three vision statement questions. Here’s mine:

“A world where waste is responsibly managed and valued, with evidence-based solutions and compelling communication driving cleaner, healthier, more sustainable cities.”

Mission and Vision Statement Tips

• Keep it concise 1-2 sentences will do.

• Write it in your voice, let it reflect who you are.

• Let it evolve as you grow.

You don’t need to have it all figured out. But if you want to build something that actually feels good long-term, then start with a clear mission and vision that’s honest to you.