What is digital marketing?

In a world where attention spans are short and competition is global, one skill can make or break your business: digital marketing.

Whatever business you’re running, knowing how to promote your brand online is no longer optional, it’s essential.

Digital marketing is how you promote your business online, using websites, social media, Google search, email, video, and mobile apps to attract new customers and build relationships with existing ones.

Unlike traditional marketing (think print ads or flyers), digital marketing is faster, more cost-effective, and a lot more targeted. You can reach thousands of ideal customers in real-time and track what’s working, down to the last click.

Why it works (and why you need it)

Your customers are already online. The question is - can they find you? It’s no longer about who you know, but who knows you.

Digital marketing puts your business in front of the right people at the right time and if you set up the right strategy, it doesn’t just bring in traffic… it brings in sales.

Here’s how:

• You build awareness (with content marketing, SEO, or paid ads)

• You build trust (high value products or social proof)

• You drive conversions (with emails, irresistible offers, and user journeys)

• You create loyalty (with value, community, and service)

Types of Digital Marketing You Should Know

While it is a broad field, these are the digital marketing methods that work in today’s fast-moving online world:

• Search Engine Optimisation (SEO): Get found on Google for free.

• Search Engine Marketing (SEM): Paid ads that drive instant traffic.

• Content Marketing: Blogs, videos, guides - content that sells without “selling.”

• Email Marketing: Your most powerful conversion tool, done right.

• Social Media Marketing: Build a community and humanise your brand.

• Influencer & Affiliate Marketing: Tap into other people’s audiences.

• User-Generated Content (UGC): Real customers creating content for you.

• Mobile, Video, and Display Ads: Meet people where they are which is on their phones.

Each one plays a role in your business growth from awareness to conversion and beyond.

What Happens When You Use Digital Marketing Strategically?

You stop hoping for sales and start creating systems that bring them in consistently.

By mapping your digital strategy to the marketing funnel, you move potential customers through 4 key stages:

1. Awareness: They discover your brand

2. Consideration: They explore your content and offers

3. Conversion: They make a purchase or sign up

4. Loyalty: They return, refer, and rave about you

We help businesses plug the leaks in their funnel and build solid strategies that generate growth month after month.

Bonus: A Quick Look at the History

Digital marketing started in the mid-1990s, when the first banner ad launched online in 1994. Since then, it’s evolved dramatically - from simple websites to AI-powered targeting, influencer campaigns, and personalised content at scale.

The future of business is digital. And it’s happening now.

Still not sure where to start?

Don’t worry. That’s what we’re here for.

Whether you need help with strategy, content, SEO, or building your brand online, we can help you attract the right audience and turn clicks into customers.

Let’s chat: Book a free strategy call today at nowmediaandmarketing@gmail.com.